When teams are building quickly, understanding real user behaviour becomes critical. Sherlock helps organisations reach clear recommendations in 2–4 weeks through tightly scoped qualitative insight sprints.
Senior research and strategy expertise. Based in London, working globally.
Senior-led insight sprints for focused decisions. We keep scope tight, work directly with you, and end with a recommendation you can act on.
Traditional agencies are built for bigger, broader research programmes. Sherlock is built for focused decisions that need clarity fast.
When the brief is specific — a proposition to sharpen, a route to choose, a narrative to stress-test, a market signal to decode — you don't always need a full agency build. You need the right people, a sharp method, senior interpretation, and a recommendation you can act on.
Sherlock is designed for that. A tightly scoped, senior-led sprint that gets you to direction in 2–4 weeks. We use AI where it speeds up the work and improves rigour — never where it replaces judgement.
From brand audits on luxury fashion houses to agile creative route testing, we take on work we believe we can truly deliver on — and we design methods that work in context, move at pace and deliver with purpose.
01
Clarify the opportunity. Define the use case. Align on goals.
02
Screener, discussion guide design, source the right participants.
03
Senior-led interviews that surface what surveys can't reach. In-depth conversations with the people who matter. Clients are welcome to observe.
04
AI-assisted synthesis shaped by senior judgement. A clear recommendation, not just findings, delivered as The Digest and a live 60-minute debrief.
Two outputs. A written recommendation and a live walkthrough to make sure it lands.
Your recommendation in plain English. The core finding, the commercial direction, the trade-offs, and what the evidence is telling you. Written to be read, shared, and acted on.
A live walkthrough of the findings with your team. We take questions, test the recommendation under pressure, and make sure you leave with conviction and clarity on the path forward.
Focused scope · Senior judgement · Fast turnaround
Starting from
£12,000
+VAT · scope agreed at kickoff
A structured qualitative sprint for moments when you need a clear recommendation, not a sprawling research programme. A direction you can act on, with the evidence to back it up.
A typical sprint includes
Scope, sample size and markets agreed at kickoff.
Best for
Not built for
Confidentiality
NDAs signed before kickoff. All participant data processed under NDA.
Sensitivity
We can anonymise your brand during fieldwork if the move is sensitive.
Observation
Clients are welcome to observe interviews.
Recruitment
Recruitment costs billed at cost and passed through transparently.
Estimated timeframe 2–4 weeks. Final timeline agreed at kickoff based on scope and recruitment complexity.
Our team have uncovered strategic insights for the world's leading brands.
This isn't for brands needing statistically significant quantitative validation (n=1000+). It's for qualitative strategic direction. We also need your input at kickoff, so it's not a good fit for teams who want to fully delegate the thinking.
We don't use generic panels. We recruit specifically for your sector using LinkedIn, industry networks, and specialist agencies. Consumers, creators, influencers and experts — whoever your brief demands.
Standard NDAs signed before kickoff. We can anonymise your brand during interviews if the move is sensitive. All participant data is securely stored and processed under NDA.
Yes. Clients are welcome to sit in on interviews as observers.
You know what to do next, and you can explain why. That might mean unblocking a stuck internal conversation. It might mean a crisper brief to your agency. Usually both.
Traditional agencies are designed for broader, longer programmes. Sherlock is designed for focused decisions where speed and senior judgement matter more than scale. We keep scope tight, work directly with you, and end with a recommendation built for the decision in front of you.
50% refund if cancelled before recruitment begins. No refund once interviews are scheduled.
We're happy to hear from you at any stage.
Whether it's still a glimmer of an idea, or something that needed to happen six weeks ago. No polished brief required. Just tell us what you're trying to work out.